چگونگی کاربست نظریه رفتار برنامه‌ریزی شده در تبیین الگوی مصرف آب خانگی: نقد و بررسی مقاله "مقایسه عوامل روانشناختی مؤثر بر رفتارهای صرفه‌جویی و رفتارهای افزایش بهره‌وری آب خانگی؛ مورد مطالعه شهر تهران"

نوع مقاله : بحث و مناظره

نویسنده

استادیار گروه توسعه روستایی، دانشکده کشاورزی، دانشگاه صنعتی اصفهان، اصفهان، ایران.

چکیده

مدیریت عرضه‌محور به تنهایی جوابگوی امنیت آبی شهرها در آینده نخواهد بود. بنابراین، راهبرد مدیریت تقاضا مبتنی بر شناخت الگوی مصرفی و تغییر رفتار مصرف‌کنندگان آب مورد تأکید قرار گرفته است. هدف این نوشتار، پررنگ نمودن اهمیت مطالعات مدیریت تقاضای آب خانگی و بررسی و نقد مقاله چاپ شده در مجله تحقیقات منابع آب ایران با عنوان "مقایسه عوامل روانشناختی مؤثر بر رفتارهای صرفه‌جویی و رفتارهای افزایش بهره‌وری آب خانگی؛ مورد مطالعه شهر تهران" است. در این نوشتار، میزان اثربخشی استفاده از مدل رفتار برنامه­ریزی شده در تبیین رفتار مصرفی مورد تردید قرار می­گیرد و دلیل دستیابی به چنین نتایجی در این مقاله مورد کنکاش قرار می­گیرد. این بررسی نشان می­دهد که در مطالعات مدیریت تقاضای آب خانگی بایستی اثر انواع اقدامات صرفه­جویانه و عوامل تعیین‌کننده بر مصرف واقعی مبتنی بر اندازه­گیری حجمی مصرف مورد ارزیابی قرار گیرد و استفاده از الگوی مصرف مبتنی بر خوداظهاری چندان اعتباری ندارد. مدل رفتار برنامه‎ریزی شده بیشتر قابلیت کاربرد در بررسی پذیرش و استفاده از رفتارهای مرتبط با بهبود کارآیی مصرف آب نظیر استفاده از تجهیزات کاهنده را دارا می­باشد. همچنین، پس از شناخت الگوی پذیرش- اثر انواع اقدامات صرفه­جویانه، طراحی برنامه‌های اقدام اختصاصی برای پذیرش رفتارهای کاهنده مؤثرتر از اهمیت بسزایی برخوردار است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

How to Apply the Theory of Planned Behavior in Explaining the Pattern of Domestic Water Consumption: Comment on the paper; “Comparison of Psychological Factors Affecting the Residential Water Curtailment Behaviors and Water-Efficiency Behaviors; Case Study of Tehran, Iran”

نویسنده [English]

  • Ali Yousefi
Assistant Professor, Department of Rural Development, College of Agriculture, Isfahan University of Technology, Isfahan 8415683111, Iran.
چکیده [English]

Supply-oriented water management alone cannot support the future water security of cities. Therefore, the demand management strategy based on understanding the household water consumption patterns and changing the behavior of water users has emphasized. The purpose of this paper is to highlight the importance of domestic water demand management research and review and critique the results of the article published in Iran- Water Resources Research Journal entitled "Comparison of psychological factors affecting the residential water curtailment behaviors and water-efficiency behaviors; case study of Tehran, Iran." In this paper, the effectiveness of using the theory of planned behavior (TPB) model in explaining water consumption behavior is questioned, and the reason for achieving such results is dug deeper. Concisely, the behavior variable in the studies of domestic water demand management should be measured on actual water consumption via volumetric metering, and use of self-reported consumption pattern can lead to invalid results. The TPB model is more reliable in determining the adoption of water efficiency behaviors like installing water-saving devices. Besides, understanding the impact-likelihood of potential water conservation behaviors, designing specific action plans to adopt more effective conservation behaviors are of paramount importance.
 

کلیدواژه‌ها [English]

  • Demand management
  • curtailment behavior
  • water efficiency behavior
  • volumetric metering
  • Intention-Behavior Gap

5- مراجع

Ahmadi C, Zarei G (2017) The effect of religiosity on the tendency of water conservation. Social Development Quarterly 11(3):195-210
Ahmadi S, Mirfardi A, Zarei G (2013) An investigation of the relationship between responsibility and attitude towards saving water. Journal of Applied Sociology 24(2):185-200
Arbués F, Garcı́a-Valiñas M a Á, Martı́nez-Espiñeira R (2003) Estimation of residential water demand: A state-of-the-art review. The Journal of Socio-Economics 32(1):81-102
Attari S Z (2014) Perceptions of water use. Proceedings of the National Academy of Sciences 111(14):5129-5134
Brown R R, Keath N, Wong T H (2009) Urban water management in cities: Historical, current and future regimes. Water Science and Technology 59(5):847-855
Clark W A, Finley J C (2007) Determinants of water conservation intention in Blagoevgrad, Bulgaria. Society and Natural Resources 20(7):613-627
Ehret P J, Hodges H E, Kuehl C, Brick C, Mueller S, Anderson S E (2021) Systematic review of household water conservation interventions using the Information–Motivation–Behavioral Skills Model. Environment and Behavior 53(5):485-519
Espey M, Espey J, Shaw W D (1997) Price elasticity of residential demand for water: A meta‐analysis. Water Resources Research 33(6):1369-1374
Falahi M A, Ansari H, Moghaddas S (2012) Evaluating effective factors on household water consumption and forecasting its demand: Panel data approach. Water and Wastewater Journal 23(4):78-87 (In Persian)
Fielding K S, Thompson A, Louis W R, Warren  C (2010) Environmental sustainability: Understanding the attitudes and behaviour of Australian households. Australian Housing and Urban Research Institute, Queensland Research Centre, AHURI Final Report No. 152
Fielding K S, Louis W R, Warren C, Thompson A (2011) Understanding household attitudes and behaviours toward waste, water and energy conservation. Urban Consumption 199-214
Fielding K S, McDonald R, Louis W R (2008) Theory of planned behaviour, identity and intentions to engage in environmental activism. Journal of Environmental Psychology 28(4):318-326
Fielding K S, Russell S, Spinks A, Mankad A (2012) Determinants of household water conservation: The role of demographic, infrastructure, behavior, and psychosocial variables. Water Resources Research 48(10)
Fielding K S, Terry D J, Masser B M, Bordia P, Hogg M A (2005) Explaining landholders' decisions about riparian zone management: The role of behavioural, normative, and control beliefs. Journal of Environmental Management 77(1):12-21
Ghasemi R (2019) Prioritising domestic water conservation behaviours in rural of Markazi district, Isfahan county, Isfahan, Iran. M.Sc. Thesie, Isfahan University of Technology, Isfahan, Iran (In Persian)
Haji-sadeghian F (2017) Determinants of domestic water consumption in rural central of Isfahan County, Isfahan, Iran. M.Sc. Thesis, Isfahan University of Technology, Isfahan, Iran (In Persian)
Hoque S F (2014) Water conservation in urban households. IWA Publishing
Kneebone S, Smith L, Fielding K (2017) The impact-likelihood matrix: A policy tool for behaviour prioritisation. Environmental Science & Policy 70:9-20
Russell S, Fielding K (2010) Water demand management research: A psychological perspective. Water Resources Research 46(5)
Salehnia N, Ansari H, Falahi M A, Davari K (2009) Evaluating elasticity of income and price on water demand using Pollak–Wales method. Journal of Water and Wastewater 20(1):34-44
Shahangian S A, Tabesh M, Yazdanpanah M, Zobeidi T (2021a) Comparison of psychological factors affecting the residential water curtailment behaviors and water-efficiency behaviors; case study of Tehran, Iran. Iran-Water Resources Research Journal 16(4):31-46 (In Persian)
Shahangian S A, Tabesh  M, Yazdanpanah M (2021b). How can socio-psychological factors be related to water-efficiency intention and behaviors among Iranian residential water consumers?. Journal of Environmental Management  288, 112466.
Steg L, Dreijerink L, Abrahamse W (2006) Why are energy policies acceptable and effective? Environment and Behavior 38(1):92-111
Stern P (2000) Toward a coherent theory of environmentally significant behavior. Journal of Social Issues 56(3):407-424
Thaler R H, Sunstein C R (2009) Nudge: Improving decisions about health, wealth, and happiness. Penguin
Trumbo C W, O'Keefe G J (2005) Intention to conserve water: Environmental values, reasoned action, and information effects across time. Society and Natural Resources 18(6):573-585
Vivek V, Malghan D, Mukherjee K (2021) Toward achieving persistent behavior change in household water conservation. Proceedings of the National Academy of Sciences of the United States of America 118(24): e2023014118
Yousefi A, Haji-sadeghian F, Ghasemi R (2018) Comparison of volumetric and self-reported water consumption patterns in rural households. 2nd Iranian Congress of Water and Wastewater Science and Engineering, undefined, Isfahan University of Technology, Isfahan, Iran (In Persian)